- Immediate and Targeted Results
- Controlled Budget and Costs
- Measurable ROI and Performance
- Adaptive and Scalable Campaigns
The most popular platforms for PPC advertising are Google Ads (formerly Google AdWords) for search and display ads. Social media platforms like Facebook, LinkedIn, and Twitter also offer PPC advertising options.
PPC involves paying for clicks on ads displayed in search engine results or on websites, providing immediate visibility. SEO, on the other hand, focuses on optimizing your website and content to improve organic search engine rankings over time.
There is no one-size-fits-all answer as budgets can vary based on industry, competition, goals, and geographic targeting. Start with a budget that aligns with your marketing objectives and adjust based on campaign performance and ROI.
Yes, PPC advertising can be highly effective for small businesses as it allows for precise targeting, control over spending, and immediate visibility. Small businesses can start with a modest budget and scale campaigns as they see results.
Keyword Research and Selection
Identify relevant keywords that align with your business goals and target audience.
Campaign Setup and Ad Creation
Set campaign objectives, defining targeting options (such as demographics, geography), writing compelling ad copy, and setting bids for keywords.
Monitoring and Optimization
Continuously monitor campaign performance metrics such as click-through rate (CTR), conversion rate, and cost-per-acquisition (CPA).