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In the rapidly shifting landscape of digital marketing, the demand for high-quality, actionable data is at an all-time high. As privacy regulations tighten and traditional tracking mechanisms become less reliable, marketers are facing growing attribution challenges—ones that can have a…
Inside Google’s Search Algorithm: A Peek Behind the Curtain Recently, a massive leak from Google has sent shockwaves through the world of SEO. This leak has revealed a treasure trove of information about how Google ranks websites in its search…
Why Does Google Analytics Show More Users Than Sessions in GA4? Understanding the Difference If you’re using Google Analytics to track your website’s performance, you’ve probably noticed metrics like users and sessions. These numbers help you understand how people interact…
Difference between Sessions and Engaged Sessions in Google Analytics 4 (GA4) As a digital marketer, understanding how users interact with your website is crucial for optimizing performance. Google Analytics 4 (GA4) provides valuable insights into user behavior, including metrics like…